2024屆高考英語二輪復(fù)習(xí)熱點(diǎn)限時(shí)訓(xùn)練：完形填空系列10

由雕龍文庫 分享時(shí)間：2024-03-31 07:56:48 收藏本文

　　完形填空系列10

　　Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But,

　　, words of wisdom are soon forgotten. Once companies have attracted customers they often

　　the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers

　　become carried away. They forget what they regard as the boring side of business---

　　that the customer remains a customer.

　　to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the

　　company loses between 10 and 30 percent of its customers every year. In constantly changing

　　, this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.

　　Only now are organizations beginning to wake up to these lost opportunities and calculate the

　　implications.

　　the number of customers a company loses can make a big

　　in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to

　　increases of between 25 and 85 percent.

　　In the US, Domino’s Pizza estimates that a regular customer is

　　more than five thousand dollars over ten years. A customer who receives a poor quality product or

　　on their first visit and

　　never returns, is losing the company thousands of dollars in

　　profits (more if you consider how many people they are likely to tell about their bad experience).

　　The logic behind cultivating customer

　　is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to

　　them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.

　　customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price

　　, and may provide free word-of-mouth advertising. Retaining customers also makes it

　　for competitors to enter a market or increase their share of a market.”

　　1．A. in particular B. in reality C. at least

　　D. first of all

　　2．A. emphasize

　　B. doubt

　　C. overlook

　　D. believe

　　3．A. tend to

　　B. contribute to C. appeal to

　　D. devote to

　　4．A. denying

　　B. ensuring

　　C. arguing

　　D. proving

　　5．A. Moving

　　B. Hoping

　　C. Starting

　　D. Failing

　　6．A. average

　　B. ordinary

　　C. normal

　　D. usual

　　7．A. markets

　　B. tastes

　　C. prices

　　D. expenses

　　8．A. cultural

　　B. social

　　C. financial

　　D. economical

　　9．A. Cutting up

　　B. Cutting through C. Cutting in

　　D. Cutting down

　　10．A. promise

　　B. plan

　　C. mistake

　　D. difference

　　11．A. cost

　　B. opportunity

　　C. profit

　　D. budget

　　12．A. worthy

　　B. worth

　　C. value

　　D. price

　　13．A. service

　　B. delivery

　　C. order

　　D. promotion

　　14．A. as a result

　　B. on the whole C. in conclusion

　　D. on the contrary

　　15．A. huge

　　B. potential

　　C. extra

　　D. reasonable

　　16．A. beliefs

　　B. loyalty

　　C. interest

　　D. habits

　　17．A. altering

　　B. understanding C. keeping

　　D. attracting

　　18．A. Established

　　B. Assumed

　　C. Respected

　　D. Unexpected

　　19．A. Sensitive

　　B. friendly

　　C. flexible

　　D. agreeable

　　20．A. unfair

　　B. convenient

　　C. difficult

　　D. essential

　　【答案】

　　1．B

　　2．C

　　3．A

　　4．B

　　5．D

　　6．A

　　7．A

　　8．C

　　9．D

　　10．D

　　11．C

　　12．B

　　13．A

　　14．A

　　15．B

　　16．B

　　17．C

　　18．A

　　19．A

　　20．C

　　【解析】文章講述了很多公司把很多精力放在了吸引顧客的方面卻很少去關(guān)注如何留住老客戶。文章講述了留住老客戶的重要性。

　　1．B 短語辨析。A尤其；B實(shí)際上；C至少；D首先；這里是指事實(shí)上，明智的話經(jīng)常被忘記。

　　2．C 代詞辨析。這里是指這家公司忽視了另外一方面。

　　3．A 上下文串聯(lián)。管理者往往會(huì)變得忘乎所以

　　4．B 上下文串聯(lián)。這里是指他們忘記了要保證顧客還是顧客。

　　5．D 上下文串聯(lián)。這里是指不能留住顧客和吸引顧客會(huì)讓公司失去很多。

　　6．A 形容詞辨析。這里是指每個(gè)公司評(píng)價(jià)每年損失百分之10-30的顧客。

　　7．A 名詞辨析。這里是指在不斷變化的市場上，這是常有的事情。

　　8．C 形容詞辨析。只有現(xiàn)在組織開始喚醒那些失去的機(jī)會(huì)，并計(jì)算出影響

　　9．D 上下文串聯(lián)。一個(gè)公司失去的客戶數(shù)量的減少

　　10．D 固定詞組。Make a difference產(chǎn)生影響。解析同上。

　　11．C 名詞辨析。在美國的研究發(fā)現(xiàn)人數(shù)減少5%(流失的)客戶至25至85%的升幅。

　　一個(gè)普通的客戶是價(jià)值5000美元以上的超過十年

　　一位顧客接收質(zhì)量差的產(chǎn)品或服務(wù)

　　14．A 上下文串聯(lián)。解析同上、

　　15．B 形容詞辨析。是指這樣會(huì)讓公司損失潛在的利潤。

　　16．B培養(yǎng)顧客背后的邏輯是無法否認(rèn)的

　　18．A 上下文串聯(lián)。已經(jīng)留住的顧客傾向于購買更多的，是可以預(yù)見的成本通常低于新客戶提供服務(wù)

　　19．A 這里指這部分顧客對(duì)于價(jià)格并不敏感。

　　20．C 上下文串聯(lián)。這里是指留住顧客讓競爭對(duì)手很難進(jìn)入你的市場。

　　I tend to accept any idea put forward by experts on TV. One day, a sociologist(社會(huì)學(xué)家) proposed that the

　　society has been consuming modern humans little by little. For fear that I would become a victim of the consumer society, I

　　hurried to a bicycle shop in my neighborhood.

　　the shopkeeper Mr. Johnson was selling me the bicycle, he said, “This is the best thing you

　　have done. Life has become hopelessly

　　. A bicycle is simple, and it brings to you

　　things: fresh air, sunshine and exercise.” I agreed. Happy as a child, I got on the bicycle and headed out onto the streets. After some time, I

　　at the other end of the town. I was

　　that this simple vehicle could let me

　　long distances in a fairly short time. But how

　　did I really go?

　　Since I hated to be

　　, I went back to Mr. Johnson and asked him to

　　an odometer (里程表) on my bicycle. He agreed, but

　　, “An odometer without a speedometer (速度計(jì)) is like a

　　without a knife.” I admitted he was right and in a few minutes, the two devices (裝置) were

　　to the handlebars of my bicycle. “What about a horn?” he then asked. “Look, this horn is no larger than a matchbox and has many

　　.” Attracted by these functions, I bought the horn.

　　“You can’t leave the back part

　　,” noted Mr. Johnson. He fixed a metal box with buttons

　　the seat, and said, “Is there anything better than this oven(烤箱) when you feel

　　on your way? I can give you a special discount.” I was not strong enough to

　　the offer.

　　“I congratulate you once more; this is the best thing you could have done,” said Mr. Johnson in the end.

　　21．A. adult B. human C. consumer

　　D. bachelor

　　22．A. eventually B. immediately C. reluctantly

　　D. gratefully

　　23．A. Although B. Because C. As

　　D. Unless

　　24．A. would B. should C. must

　　D. could

　　25．A. boring B. complicated C. stressful

　　D. tough

　　26．A. natural B. mysterious C. complex

　　D. unique

　　27．A. gave up B. broke down C. calmed down

　　D. ended up

　　28．A. amazed B. amused C. confused

　　D. concerned

　　29．A. march B. drive C. cover

　　D. measure

　　30．A. far B. long C. fast

　　D. deep

　　31．A. unreliable B. impractical C. unprepared

　　D. inaccurate

　　32．A. fix B. check C. repair

　　D. lay

　　33．A. swore B. added C. replied

　　D. concluded

　　34．A. pencil B. fork C. box

　　D. cake

　　35．A. distributed B. converted C. applied

　　D. attached

　　36．A. shapes B. sizes C. functions

　　D. models

　　37．A. loose B. blank C. bare

　　D. incomplete

　　38． A. beside B. before C. below

　　D. behind

　　39．A. sick B. hungry C. hot

　　D. thirsty

　　40．A. consider B. withdraw C. make

　　D. resist

　　【答案】

　　21．C

　　22．B

　　23．C

　　24．D

　　25．B

　　26．A

　　27．D

　　28．A

　　29．C

　　30．A

　　31．D

　　32．A

　　33．B

　　34．B

　　35．D

　　36．C

　　37．C

　　38．D

　　39．B

　　40．D

　　【解析】本文為記敘文，講述了我接受了社會(huì)學(xué)家在電視節(jié)目中提出的消費(fèi)觀點(diǎn)，擔(dān)心成為現(xiàn)代消費(fèi)社會(huì)的受害者，便去鄰家商店買了自行車。老板推薦了自行車上的多種裝置，甚至烤爐，我無法拒絕，一一購買。實(shí)際上我仍然是現(xiàn)代消費(fèi)社會(huì)的受害者。

　　C【命題立意】考查名詞辨析。難度中等。

　　【解題思路】根據(jù)本句中的“consuming”和下句中的“consumer society”可知，答案為C。“consumer society”意為“消費(fèi)社會(huì)”。A項(xiàng)意為“成人”，B項(xiàng)意為“人類”，D項(xiàng)意為“單身”，都與語境和文章主題不符。

　　B【命題立意】考查副詞辨析。難度中等。

　　【解題思路】根據(jù)本句中的“hurried”，結(jié)合語境可知，我立即趕到鄰家的自行車商店，B項(xiàng)意為“立即”，符合語境；A項(xiàng)意為“最后，終于”，C項(xiàng)意為“不情愿地”，D項(xiàng)意為“感激地”，都與語境不符。

　　C【命題立意】考查連詞辨析。難度中等。

　　【解題思路】根據(jù)語境可知，當(dāng)老板在賣自行車給我的時(shí)候說……，C項(xiàng)意為“當(dāng)……時(shí)候”，符合句意，故C項(xiàng)正確。A項(xiàng)意為“盡管”，B項(xiàng)意為“因?yàn)椤保珼項(xiàng)意為“除非”，都與句意不符。

　　D【命題立意】考查情態(tài)動(dòng)詞辨析。難度中等。

　　【解題思路】根據(jù)語境可知，該句意為：這是你所能做到的最好的事。could have done意為“能夠做到的……”，與語境相符，故D項(xiàng)正確。A項(xiàng)意為“愿意”，B項(xiàng)意為“應(yīng)當(dāng)”，C項(xiàng)意為“必須”，都與語境不符。

　　B【命題立意】考查形容詞辨析。難度中等。

　　【解題思路】根據(jù)下句中的“A bicycle is simple…”，結(jié)合語境可知，該句意在表達(dá)：生活是很復(fù)雜的，而自行車是簡單的。B項(xiàng)意為“復(fù)雜的”，符合句意；A項(xiàng)意為“令人厭煩的”，C項(xiàng)意為“有壓力的”，D項(xiàng)意為“艱苦的”，都與語境不符。

　　A【命題立意】考查形容詞辨析。難度中等。

　　【解題思路】根據(jù)本句中的“fresh air, sunshine and exercise”可知，這些都是“自然的”，A項(xiàng)意為“自然的”，符合句意；B項(xiàng)意為“神秘的”，C項(xiàng)意為“復(fù)雜的”，D項(xiàng)意為“獨(dú)一無二的”，都與語境不符。

　　D【命題立意】考查動(dòng)詞短語辨析。難度中等。

　　【解題思路】該句意為：一段時(shí)間之后，我抵達(dá)小鎮(zhèn)的另一頭。D項(xiàng)意為“以……而告終，結(jié)束”，符合句意。A項(xiàng)意為“放棄”，B項(xiàng)意為“拋錨”，C項(xiàng)意為“平靜下來”，都與語意不符。

　　A【命題立意】考查形容詞辨析。難度中等。

　　【解題思路】根據(jù)語境可知，對(duì)于這中簡單工具的作用，我感到很驚奇。A項(xiàng)意為“驚奇的”，B項(xiàng)意為“愉快的”，C項(xiàng)意為“困惑的，不解的”，D項(xiàng)意為“關(guān)注的”，都與語意不符。

　　C【命題立意】考查動(dòng)詞辨析。難度中等。

　　【解題思路】根據(jù)語境可知，該句意為：……這種簡單的工具在如此之短的時(shí)間內(nèi)能夠讓我經(jīng)過如此長的路程……，cover long distances 意為“經(jīng)過漫長的路程”，故C項(xiàng)正確。A項(xiàng)意為“行軍”，B項(xiàng)意為“駕駛”，D項(xiàng)意為“測量”，都與語境不符。

　　A【命題立意】考查形容詞辨析。難度中等。

　　【解題思路】根據(jù)第二段第一句中“ an odometer”可知，我安裝了里程表，是想知道我實(shí)際上行了多遠(yuǎn)，A項(xiàng)意為“遠(yuǎn)的”，符合句意，故A項(xiàng)正確。B項(xiàng)意為“長的”，C項(xiàng)意為“快的”，D項(xiàng)意為“深的”，都與語意不符。

　　D【命題立意】考查形容詞辨析。難度中等。